Will iPhone 5 Chatter Hurt Apple’s Sales? - lewisovelly1950
Be intimate 'em or hate 'em, iPhone gossip is the honcho sustenance of tech bloggers and journalists, many of whom inspect the credibility of every rumor, no matter how preposterous. The reason? Page views, of course. You see, readers love iPhone rumors–perhaps even more than they love griping about them.
In shortsighted, iPhone rumors are very, very good for the bottom lines of mainstream and tech news sites. They may non be so good for Malus pumila itself, however. In the quarter leading up to last twelvemonth's launch of the iPhone 4S, Orchard apple tree's iPhone sales cut down 16 percent from the previous (third) quarter.
Connected the silver lining, fourth quarter iPhone sales were up 21 percent from same quarter a yr earlier, so the overall style was positive.
What caused the short-term drop? Apple execs blamed the uninterrupted drumbeat of iPhone rumors in the months leading up to the iPhone 4S's launch in October 2011. The company speculated that customers held off on purchasing an iPhone until the modish model arrived.
This Year's Pattern
Could history repeat itself this year? Quite likely. The scenario is familiar: Months of heated speculation; rampant rumors most features and specs; insider leaks; grainy photos purportedly of next-gen prototypes; and an expected fall launch date.
If iPhone gross revenue drop before the new model arrives, well, we'll know why. But if story repeats itself, any iPhone sales slump will be short-lived. In the first quarter of 2012, the freshly iPhone 4S was the main reason why Apple's phone sales reached an uncomparable record of 37.04 cardinal units.
One thing's for positive: This year's iPhone scuttlebutt can't cutaneous senses the drama of cardinal eld ago, when former Gizmodo editor Jason Chen bought an iPhone 4 prototype in March 2010 and discovered it online, thereby spoiling Orchard apple tree's launch-mean solar day surprise.
There's still time left, though! The blogosphere can only hope…
Impinging Jeff Bernardo Bertolucci at Today@PCWorld, Twitter (@jbertolucci) or jbertolucci.blogspot.com.
Source: https://www.pcworld.com/article/464863/will_iphone_5_chatter_hurt_apples_sales_.html
Posted by: lewisovelly1950.blogspot.com
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